Business to Business Data Hygiene Database Marketing Training 
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Here’s the best practice: Create a centralized data input group. Train and motivate them well. It’s a never-ending battle.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Sign up for our emails here. Save this article as a PDF.
Expert insights. Personalized for you.
80 
Let's personalize your content