Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Vidyard

NOVEMBER 10, 2014

Following a wildly successful tie-in with the 1994 live-action adaptation of The Flintstones, the rib-shaped pork sandwich has made occasional appearances on McDonald’s North American menu, and attracted a cult-like following. One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib.

Video Marketing 51

Video Marketing High Quality Lead Internet Marketing Comparison 51

Vidyard

NOVEMBER 10, 2015

The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016!

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. Each of these visits and interactions with the brand builds awareness among the customer base. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Resource Sections.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. after the video has played. And she’s right.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50