customer Wikipedia Related Topics 
Chris Koch
JUNE 18, 2010
Image via Wikipedia. And he aims to give away (as in free) as many services to his customers as possible. The bowl represents the lifetime value of the customer. When a customer needs something small, like a nut or bolt, Zane trains his staff (and training is important) to just give them away. The bowl of quarters.
Chris Koch
JULY 16, 2010
Image via Wikipedia. For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here).
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Chris Koch
SEPTEMBER 15, 2014
English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Each tribe had its own language, customs, and culture. There’s no discussion of whether what I’ve published is of good quality or could be helpful to a customer – it’s all about fear and power.
Chris Koch
NOVEMBER 11, 2011
Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Image via Wikipedia.
Chris Koch
NOVEMBER 11, 2011
Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Image via Wikipedia.
Chris Koch
JUNE 25, 2010
Image via Wikipedia. How can we help customers be extroverts? Those numbers look bad, but we have to think of them from our customers’ perspectives. I think for marketers, the issue is less about whether our customers will be more extroverted online—they already are. But how can we create more ways to share safely?
Chris Koch
APRIL 2, 2010
That’s what has led to the horrific vocabulary of mindless marketing speak that makes us utter things like “demonstrable value” with straight faces while deluding ourselves that it leaves an impression on customers. Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). all do that, too.
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