Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer. It also compiles data on customer interactions across all channels. Stay with me here!

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

FEBRUARY 18, 2016

I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. Remember, the goal of content marketing in the first place is to create a minimum amount of content that gets us the maximum amount of desired behavior from our prospects and customers.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

FEBRUARY 18, 2016

I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. Remember, the goal of content marketing in the first place is to create a minimum amount of content that gets us the maximum amount of desired behavior from our prospects and customers.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer. It also compiles data on customer interactions across all channels. Stay with me here!

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

MARCH 31, 2016

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. Sharma further explains that “Millions of customers have put their trust in you. What is Contextual Content?

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Sales Engine

JULY 5, 2016

These aggressive approaches to traditional lead-generation tactics are not as effective anymore because buyer behavior has changed, and therefore, breaking through plateaus requires changing your overall customer acquisition strategy. High Customer-Acquisition Costs. But there are challenges to this approach in our new era of selling.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

AUGUST 17, 2016

A good place to start is by interviewing your current customers and find out why they bought from you in the first place. Segment your videos to correspond with the calendar and have them transcribed. To build an engaged audience, you must understand who your buyers are, what their issues are, and where they get information from.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120