Is B2B Ready for Corporate Journalism?
B2B Memes
APRIL 20, 2010
It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. Why then does the writer do it?
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