KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

AUGUST 7, 2018

All too often, we lose sight of the customer and we don’t even realize it. Customer surveys. Then create a new page, and send that segment of traffic to it. Pursuing a specific customer profile (Fortune 1000s, for example). Increase average order size… or even better, customer lifetime value (more about this next).

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

FEBRUARY 25, 2020

All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. But, are you still just using the “all visitors” segment, solely because that’s the default audience a platform gives you? List Upload/Customer Match: Email addresses. 3D rendering.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166