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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Build a loyalty program to reward loyal customers.

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How to Build Customer Loyalty with Content Marketing

Valasys

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). SMM is an important part of building positive brand equity.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Re-assess Your Audience Targeting Strategies.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Read more on How to Build Customer Loyalty with Content Marketing. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM). Read more on How Display Advertising benefits B2B businesses.

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. The target personas need to be clustered into specific segments before they can be targeted and converted.