Customer Experience Matrix

NOVEMBER 3, 2018

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

FEBRUARY 18, 2018

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 21, 2016

This provided a steady income stream and focused attention on customer satisfaction to ensure renewals. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

NOVEMBER 28, 2015

Can free toasters* and a loyalty card be far behind? Model Factory starts by importing data in known structures, so users still need to set up the initial inputs and do things like associate customer identities from different systems. Banks used to give away free toasters to attract new customers. The "how" is more complicated.

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

AUGUST 1, 2018

They do meet the requirements – packaged software building a unified, persistent customer database that’s open to other systems – but are definitely an outlier. In particular, Datorama ingests all types of marketing-related data, notably including ad campaign- and segment-level performance information as well as customer-level detail.

Enterprise Management 120

Enterprise Management Buy Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2017

Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. Boxever’s foundation is the customer database. customers), sessions, and orders.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0