Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
Crimson Marketing
SEPTEMBER 24, 2014
Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Much of the growth in digital is attributable to time that has been “created” by the convenience of smart phones.
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