Remove customer

Smashmouth Marketing

article thumbnail

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right?

article thumbnail

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Couple thoughts: Bring value to tribal prospects who aren't customers yet. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour.

Lead Gen 100
article thumbnail

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. SNAP Selling - Jill Konrath's latest book is a must-read.

B2B Sales 100