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Lattice
OCTOBER 4, 2016
In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers.
Lattice
OCTOBER 12, 2015
Everyone is talking about it and Google Trends shows a sharp incline. Once that is all in place, marketers can then focus on building advocates within their active customer bases. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now. 5 Ideas to Build Success with Account-based Marketing.
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