Remove customer persona strategy

Onalytica B2B

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How to Help Your Employees Become Influencers

Onalytica B2B

What Employee Personas are there? May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined).

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How to Market to Millennials

Onalytica B2B

Millennials make up a quarter of the population and are already in or entering their prime earning years, highlighting a need for brands to rethink their marketing strategies. Snapchat, Facebook, Instagram and YouTube). Facebook Live competitions- as performed by xBox and Lad Bible- as seen below).

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Is Employee Advocacy Just for B2B?

Onalytica B2B

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. Business Outcomes.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

Devumi has worked with 200,000 customers, including many high profile influencers, actors, athletes, models and musicians (direct and through representatives and management) who purchase hundreds of thousands of followers to boost their reach, and ultimately their appeal to brands. The article hones in on one company in particular, Devumi.

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