Single Grain

JULY 6, 2023

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. This could include sales data, website traffic, social media engagement, customer surveys, and more. So, before you do anything else, determine who that ideal customer is for your brand.

Promotion 52

Promotion Planning Examples SWOT 52

The ROI Guy

APRIL 21, 2010

In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering. The Alinean driven initiative generated over 2,000 qualified leads per month, the highest success and ROI of any prior marketing campaign.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Hubspot

AUGUST 9, 2016

Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. This means fully understanding your company, its intention with customers and its future goals.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

Hubspot

OCTOBER 28, 2019

This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to learn more about integrated marketing and how to create a campaign of your own.

Marketing Qualified Leads 96

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 96

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. expand reach to new markets.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. I am the customer — I want these communications to come through email. How could it not be so?

Social Media 148

Social Media Media Paid Content Webinar Metrics 148