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Account based marketing examples

Rev

As they begin to feel more valued and appreciated, their loyalty and engagement increases. #4. Then, they tracked the responses for each channel and analyzed which was the most effective. To increase the visibility of their products to their target accounts, Salsify implemented an account based marketing strategy.

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Thirteen email marketing platforms with high ROI

ClickZ

Featuring award-winning email marketing capabilities, Oracle Responsys delivers to improve email campaign engagement, drive conversions, improve the quality of customer relations, and reduce messaging fragmentation. It also supports multiple channels and devices. Source: Oracle Responsys. Cost: Plans begin at $1,000 per month.

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Why Your Marketing Needs to be Data-Driven

PureB2B

Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Optimized Marketing Channels. Increased Customer Engagement and Loyalty. Continuous Quality Improvement.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. 6) Create Your Promotional Products and Swag Promotional products serve as a kind of distribution channel which help draw attention to your current campaign and your business as a whole.

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How to Get More Targeted Leads (a B2B Playbook)

SnapApp

From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

An on-line interactive ROI/TCO Calculator was developed and utilized as value added corporate website content, as the destination for worldwide print and banner ad campaigns, and in other on-line direct marketing programs.

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The Rocket Science of Social Media Marketing

Hubspot

Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. Telling a multi-channel story , as NASA does across the many social platforms, all connects back to your central goal.