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Content + Intent Data: Informing Content Based on Interest

Content4Demand

There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. So it can expand the target market.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . .

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.