Content Standard

FEBRUARY 9, 2017

As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters. Twitter has evolved since its inception in 2006, and you can’t market on Twitter the same way you do on Facebook, Instagram, or any of the other social platforms.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Convince & Convert

MARCH 10, 2015

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Plan All Of Your Content Using An Editorial Calendar You can’t afford to waste any more time on a bunch of one-off editorial calendars. We had a blogging editorial calendar in an online tool. It was bad.

Best Practices 161

Best Practices Social Media Work Management Planning 161

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. One last thing.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Yet, Mitch doesn’t see it happening in social media. Remember, social media makes big companies seem small again.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116