Convince & Convert

MARCH 10, 2015

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Plan All Of Your Content Using An Editorial Calendar You can’t afford to waste any more time on a bunch of one-off editorial calendars. We had a blogging editorial calendar in an online tool. It was bad.

Best Practices 161

Best Practices Social Media Work Management Planning 161

Convince & Convert

DECEMBER 29, 2015

You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks. Use an Editorial Calendar to Plan Your Content. So the first thing we did was consolidate all of these calendars and plans into one editorial calendar. Create a Social Media Plan for Sharing Content.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Content Standard

FEBRUARY 9, 2017

As a digital marketing aficionado, you’re used to rocking your social media plan. Twitter is still a part of your brand’s story, but it now has a lot more to do with conversation and customer experience than a great ad or sponsored post. A typical publisher earns just 1.5 But your Twitter marketing strategy?

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. One last thing.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Yet, Mitch doesn’t see it happening in social media. Remember, social media makes big companies seem small again.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff about your brand? Your problem isn’t social media negativity.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132