Remove Curation Remove Mobile Marketing Remove Storytelling Remove Television marketing
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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . ” -@sdgully ( tweet this ).

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The Future Of Digital Marketing

Marketing Insider Group

In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. And the best storyteller wins.

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Top 15 Advertising Agencies in the Middle East

Outgrow

Marketing is all about people. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Apart from advertising, they have huge experience in building Content Management Systems (CMS’s) and mobile apps. Top 15 Advertising Agencies in the Middle East.

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We Interrupt This Program: Will Social Media Replace TV?

Content Standard

” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love. Value, Delivered.

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DMWF North America: Interview with Rachel King

Digital Marketing World Forum

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. We’re super excited to see you!

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How Wattpad Became the Hottest New Influencer Marketing Platform

Contently

In 2006, they founded Wattpad, a digital writing forum, to capitalize on the increasingly ubiquitous behavior of writing and reading on mobile devices. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. Wattpad started as the app that made reading on a mobile device easy.