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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? Image: Brafton ).

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers. They’re more sophisticated consumers overall.

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5 blog post ideas that take less than two hours to write

Biznology

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Are you already curating outside content as a time-saving blogging technique?

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How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise! Well, yes and no.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. It’s going to take me a day. It takes about 45 minutes.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. SEMRush’s traffic cost estimation is based on how much you would have to spend in Google Ads to rank for the keywords you rank for organically. Establish yourself as a subject matter expert (SME)? The reason?

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How Does EveryoneSocial Lead to Success at Your Company?

EveryoneSocial

Historically, users have landed on the “Company Stream” of content when logging into the tool — which allows them to see what content has been created by and curated about the company. The reality is though, that internal platforms like Yammer, the former Google+, etc. ” ( Trade Press Services ).