article thumbnail

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88
article thumbnail

Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Must-Follow Digital Marketing Trends In 2021

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. You can use Instagram stories and promoting your brand and storytelling. Personalization.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link]. Taco connoisseur.

Twitter 100
article thumbnail

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

article thumbnail

The Best Marketing Conferences of 2020

Marketing Insider Group

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Brand Manage Camp.

article thumbnail

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. The Storyteller by Content Magazine. Laura Ramos details fascinating findings from Forrester Research. Stories must be authentic, creative and inspirational.