SocialPilot

MARCH 12, 2024

This content was distributed around the world after sponsored social media campaigns were launched. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. Content is king but distribution is really in charge. And the best storyteller wins. Amazon and Netflix are Television show producers. Great content must inform, inspire or entertain.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Enterprise content marketing is an exercise in collaboration.

Storytelling 55

Storytelling Advertising Agencies Broadcasting Distribution 55

Marketing Insider Group

MARCH 31, 2014

It’s really a cultural shift away from the “campaign brain” and towards continuous content development, curation and distribution of content that results in conversations, community and ultimately conversion. Storytelling. Being a brand publisher doesn’t mean you create an e-book. Content Marketing Ground Rules.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Single Grain

AUGUST 3, 2021

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Marketing Insider Group

SEPTEMBER 3, 2014

Intel have really set themselves apart with a combination of great design, a personal storytelling approach and consistent distribution. Because these guys get the power of effective storytelling. Lesson for brands: Tell stories about the people and the human connection behind the things that interest us. Xerox Real Business.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Hubspot

FEBRUARY 28, 2017

1) The Washington Post starts curating content for Snapchat Discover. If it sees success with posting original content on Snapchat outside of its regular distribution strategies on YouTube and other social media platforms, marketers might consider producing their own "shorts" on Snapchat and seeing how they perform. 3) Snap Inc.

Social Media 28

Social Media Facebook Media Mobile Advertising 28