Tomorrow People

MARCH 23, 2021

And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working. A simple way to calculate ROMI is to compare revenue gains with the marketing investment. Customer Acquisition Cost (CAC) Not a big surprise, right?

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The metrics such as engagement, Click-Through Rate (CTR), bounce & traffic conversion rates serve as indexes for measuring accomplished social media goals. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

SEPTEMBER 4, 2019

The platform now, however, has been purchased by Google & cannot track Facebook data. It is an excellent platform for tracking Click-Through-Rates (CTRs) on content from any device or medium. Social Mention: This platform enables social updates like “Google Alerts” from social media platforms, Twitter in particular.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Televerde

OCTOBER 30, 2019

Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). CTR is higher when using the first name in the subject line (Chief Marketer, 2015).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84