Remove CTR Remove Eye-Tracking Remove SERP Remove Statistics
article thumbnail

How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword.

SERP 246
article thumbnail

Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? You might also conduct an eye-tracking study for your term to find out where a user's gaze typically goes when results appear. And as for clicks?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 96
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . We track touches and closed-won with our Client Experience team. . .

article thumbnail

Beginner’s SEO Guide: Learn the Basics & Most Important Tips for 2024

Optinmonster

Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. Higher scores correspond to a greater ability to rank.

article thumbnail

How Native Advertising Can Boost Signups (and Revenue!) for Your Mobile App

Outbrain

Overall, the CTR of display ads is a low 0.05%. Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. Banner blindness is an epidemic. Most online ads are just not getting clicked. Many of them are not even seen. Not native ads.

article thumbnail

6 Key Content Marketing Metrics to Measure Your Success

Single Grain

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. 1) Conversions.