SEM Mystery: The Case of the Missing Leads
Webbiquity
JUNE 17, 2010
No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. Share this on Facebook.
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