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Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. When it became apparent that Dell was using direct buying to its advantage and was rapidly gaining share in the PC market, IBM had to change its strategy.

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9 Ways to Successfully Achieve Brand Authority

Scoop.it

At this point in the Web 2.0 Only with a strategy to build the brand across all channels can marketers create brand authority. Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? Image sourced from pepper.io

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New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

When I first read Geoffery Moore’s Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing. When we hit the streets to cross the chasm/sell our software, IT Managers had one thing on their mind: ORACLE.

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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Cross-sell.

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Connecting 2 the World: Literacy Gap

Buzz Marketing for Technology

As I see it, the real problem is that our educational system is still set in traditional structures (due in part to businesses wanting more "content" which will be a product for them to sell in the future). Corporate Policies on Web 2.0. New skills for the workplace. ► May. (10). Paying attention. and community building.

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Connecting 2 the World: New Skills for Knowledge Workers

Buzz Marketing for Technology

Corporate Policies on Web 2.0. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Selling E-Learning as a Freelancer. New skills for the workplace. ► May. (10). Paying attention. ► March. (2).

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Connecting 2 the World: A new framework: Part II

Buzz Marketing for Technology

Corporate Policies on Web 2.0. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Selling E-Learning as a Freelancer. New skills for the workplace. ► May. (10). Paying attention. ► March. (2).

Web 2.0 100