Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., CONTACT INFORMATION.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. Work cross functionally to explore this premise and make it happen. Use the outside inside.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Versium is a leading provider of automated data technology solutions for marketers. Redmond, Wash.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Martech

OCTOBER 10, 2022

Instead, develop dedicated, cross-functional teams to continuously collect and then operationalize customer intelligence into: The products you provide. Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. The market segments you prioritize. The best channels to market.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 115

Engagio

JANUARY 9, 2017

Invest in digital and social selling training to upskill your teams!” “The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead).

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. That is, core solution-selling and account-management skills still matter.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62