Crimson Marketing

OCTOBER 1, 2013

Keep an up-to-date CRM. “A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.” Capture this information, but go one step deeper, and track how buyers engage with your campaign.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

Keep an up-to-date CRM. “A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.” Capture this information, but go one step deeper, and track how buyers engage with your campaign.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

SEPTEMBER 16, 2014

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. One of the segments you sell to is health care, where the term “security” grows significantly faster than in other industries.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100