Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. You can also use your personas to find and add new contacts to your customer relationship management (CRM) system.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JANUARY 27, 2016

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Measure the performance of marketing campaigns by persona to understand what’s working for a given segment – and what needs to be adjusted. Create brand advocate personas to understand how to turn customers into evangelists.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

JANUARY 27, 2016

Understand the preferred channels for each audience segment to tailor your outreach to the ways they prefer to be communicated. Make personas available within relevant leads/contacts in your CRM to empower sales enablement and give your sales team critical buyer insights for more relevant conversations and cross/up-sell opportunities.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. You can expect: Deeper integration capabilities with marketing automation and CRM tools. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

FEBRUARY 25, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. When they’re created in a bubble.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

DECEMBER 19, 2018

I recommend a platform like the one our partner, Cintell, offers that takes the pain out of operationalizing buyer personas by integrating them into your marketing tech stack, from CRM syncing to data enrichment to advanced segmentation for strategies like ABM. Communicate value in language their buyers understand.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120