How to Align Sales and Marketing on Strategy
Act-On
SEPTEMBER 25, 2023
You need to gather some specific level of information to assign this status, and this is where you can get down to brass tacks with sales: is first name and email enough to constitute an MQL? For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score.
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