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Insider Tips: Digital Transformation of Manufacturing Sales and Marketing

Lake One

When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Polywater, a Lake One client and leading manufacturer of quality chemical products for the electrical and communications industry, is one of them. The impetus to change was an outdated CRM.

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Everything You Need to Know About Programmatic In-Housing

QuanticMind

From the outset, those leading the change need to ensure they involve a wide range of internal stakeholders from all corners of their organization, including finance, legal, product, and IT. What are the data challenges from a CRM standpoint? What are the security implications, for example, from an IT perspective?

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. CMS Insights.

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10 Things to Do When Marketing Spend is On Hold

The Point

Lead to MQL) and identify emails or even entire tracks that might need a refresh. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Assess social media strategy.

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Building a Tech Stack to Empower Efficient Growth

LeanData

Today, companies are pressed to grow efficiently and responsibly, looking for positive cash flow and — gasp — even profits! For example, in every article or infographic you read about a tech stack, it starts with a CRM. Spoiler alert: In two sections, we’ll cover your absolute need for a CRM.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. Call centers and whatnot. For us it’s a total win- win.

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How to win in B2B with Artificial Intelligence

Rev

Each of these companies yields unprecedented value as a direct result of the use of big data and data science. Most of us experience the benefits of artificial intelligence in our own shopping experiences, such as when we get a ride with Uber, find a movie on Netflix, or book a room on Airbnb. The list for both groups goes on and on.