Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign. But we don’t operate in an ideal world.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation CRM Work Management 99

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation. Lead management.

Marketo 121

Marketo Marketing Automation Services Enterprise Management Marketing Management 121

NetLine

JULY 17, 2023

In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data. Incomplete buyer and account profiles, leading to missed opportunities with sales and lower-quality buyer experiences.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

DealSignal

MARCH 7, 2023

Leveraging the wealth of information provided by a B2B contact database is the best way to identify the companies and leads that are most likely to generate revenue. Once you’ve identified those targets, you can use the richness of the data to fortify your lead generation tactics. What do you need to know to identify your best leads?

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Single Grain

JULY 5, 2023

This leads to improved customer engagement, increased conversions, and better ROI. Privacy and Compliance : They can help companies manage customer data in a way that complies with privacy regulations like GDPR or CCPA. This includes staying compliant with regulations like GDPR and CCPA, and other relevant data privacy laws.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Software 52

DealSignal

NOVEMBER 3, 2020

Leveraging the wealth of information provided by a B2B contact database is the best way to identify the companies and leads that are most likely to generate revenue. Once you’ve identified those targets, you can use the richness of the data to fortify your lead generation tactics. What do you need to know to identify your best leads?

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

DealSignal

OCTOBER 26, 2020

There’s no shortage of B2B data providers to choose from, but the quality of those vendors varies widely. Unfortunately, stories about being burned by data vendors are all too common. The ideal vendor will have comprehensive coverage that crosses industries and geographies. If it’s top-notch, you’re set up for success.

Marketing Automation Services 64

Marketing Automation Services Ideal Customer Profiles B2B Ethics 64

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Single Grain

MAY 22, 2023

Sales – such as generating leads, qualifying prospects, and scheduling appointments. This leads to increased productivity, reduced downtime, and improved overall operational efficiency. This can lead to higher conversion rates and increased revenue for your business.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Martech

FEBRUARY 11, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Many B2B marketers are turning to account-based marketing (ABM) strategies and tools to help deliver targeted advertising and personalized content to high-value accounts.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

chiefmartech

FEBRUARY 14, 2019

The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the promise of an in-depth, vendor-agnostic, BS-free program that will help you better lead marketing technology and operations at your own company. Marketing Track: Real-World, Vendor-Independent Case Studies.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41