Brandpoint

JUNE 24, 2021

AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. An older model for identifying qualified leads, first developed by IBM.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

QuanticMind

APRIL 24, 2019

How do you determine a search keyword’s value? Search keywords. Others have little to no value. Others you simply don’t know the value of for one reason or another. What we do know is this: keywords are the lifeblood of paid search. PPC Keyword Value. High-Level: What is the dollar value of a keyword?

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

Bluetext

MAY 8, 2023

LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. ROAS (Return on Advertising Spend) Your ROAS can be described like this.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Hubspot

AUGUST 8, 2019

This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

QuanticMind

MARCH 5, 2019

Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint. The only way you can know is by constantly testing what’s possible.

PPC 40

PPC Optimization SEM ROAS 40

QuanticMind

MARCH 14, 2019

If you find that root cause and dimensional analyses aren’t leading to actionable insights, the issue might be bigger than you realize – you might not be optimizing to the correct metric altogether. This means that at most, only 100 keywords in a given month will lead to someone buying this computer game. So what now?

PPC 40

PPC Optimization CPA Cost per Acquisition 40

QuanticMind

JUNE 6, 2019

It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40