measurement 
Customer Experience Matrix
DECEMBER 8, 2011
Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.
Leadspace
JANUARY 4, 2017
This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out.
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Smashmouth Marketing
AUGUST 18, 2010
If the most important measure is to have meetings with a positive outcome (read: logical next step in the sales process), then doesn’t it make sense that your appointment setting team is compensated on the quality of meetings rather than dials, pitches and meeting count? Back up your appointment setters with resources and staff.
Customer Experience Matrix
JANUARY 7, 2010
But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. So much for the rear view mirror.
Customer Experience Matrix
JANUARY 5, 2010
Could marketers finally be ready to spend on measurement? Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible. Summary: Social media and access for sales people were the two big trends among demand generation vendors last year.
Customer Experience Matrix
JUNE 9, 2009
Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. I had a personal demonstration last week (are you impressed?),
Adobe Experience Cloud Blog
MAY 11, 2012
Creating an analytic model that will measure success should be the first step organizations take. From CRM and ERP to customer service and middle office solutions to storage – we are seeing low cost, high value across the board. Next, develop a process. What trends do you expect to see in cloud computing over the next 12 months? .
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