CRM Forrester Personalization Resource Management 
Allocadia
MARCH 12, 2020
Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. And that’s where agility comes in.
PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time.
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PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.
Customer Experience Matrix
JUNE 17, 2019
Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.
Hubspot
FEBRUARY 8, 2023
Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. In this post, you’ll learn everything you need to know to get started with AI in sales — what it means, why you need to leverage it, and 5 powerful applications for your sales process.
PureB2B
NOVEMBER 29, 2016
Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.
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