Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

AUGUST 6, 2015

It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? We are not there yet—the idea is still experimental.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

APRIL 13, 2020

Intent data for prospecting. Intent data has been a hot topic in B2B prospecting for a while now, but it’s especially suited to pre-event promotion. We use search term activity to monitor online research and buying habits of top account-based prospects, and prioritize accounts based on the resulting intent data,” says Mike. “We

Trade Show 163

Trade Show Product Planning Intent Data 163

Biznology

SEPTEMBER 8, 2015

Even if you don’t really jump through the bulk updates hoops, Brewster does a very good job removing duplicates, suggesting contacts to delete (and making it super easy to delete them), and then finding all the invalid emails and making it easy to delete those, too — all using an almost too-sparse but very efficient interface UI.

Order 80

Order Contacts Tools Work Management 80