Act-On
APRIL 26, 2024
Remember our two imaginary Act-On leads, Debbie (the marketing director) and Tyson (the small business owner)? To measure quantitative success, build a disposition into your CRM that requires specific input from sales when they disqualify a lead.
LeanData
DECEMBER 16, 2021
In June of 2021, Alation ; a leader in enterprise data intelligence solutions including data search and discovery, data governance, data stewardship, analytics and digital transformation, announced it closed a series D funding round of $110 million, with an overall valuation of $1.2 Newly minted “unicorn”. Building a solid foundation.
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ClickZ
AUGUST 29, 2019
Recipes are application solutions built by users and the third-party vendor community to address automation needs in such marketing-relating areas as Account-Based Marketing, Lead Enrichment and Routing, and Sales Deal Desk, as well as other processes like Quote to Cash, Employee Onboarding and IT Incident Management.
ClickZ
AUGUST 29, 2019
Recipes are application solutions built by users and the third-party vendor community to address automation needs in such marketing-relating areas as Account-Based Marketing, Lead Enrichment and Routing, and Sales Deal Desk, as well as other processes like Quote to Cash, Employee Onboarding and IT Incident Management.
Valasys
JULY 12, 2019
Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. This requires modern Customer Relationship Management (CRM) tools, several third-party plug-ins, marketing automation tools as well as Business intelligence tools.
Biznology
MARCH 19, 2018
When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” That’s the full, digitally mature state. Companies will often point to their technology investments as an indicator of their digital maturity. It’s an enabler.
Full Circle Insights
MAY 10, 2021
Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.
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