9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Value.
3 Lead Management Questions Sales will Ask Marketing
It's All About Revenue
AUGUST 1, 2011
In either case, we keep marketing so when that prospect is ready to engage again, we’ll know it and be ready to pass them onto sales. I’m in a sales cycle with a prospect that just received an email from corporate marketing. I’m trying to close this deal. We use prospect and customer data to create highly targeted lead nurturing programs. For example, assume JP Morgan Chase is a prospect engaged in a sales cycle and your CRM system has multiple account records for JP Morgan Chase each with a different disposition (i.e.JP LinkedIn. know mine has. Reddit.
Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Digg this! Share this on LinkedIn. That won’t look good to prospects… White Paper Details & Insider Secrets. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? It’s time for companies to turn to 2.0 buyer.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group. In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.
A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
It's All About Revenue
MARCH 30, 2011
Here’s ours: CRM and social are no longer adjacent industries. By now everyone has read the three tactical pillars of this acquisition: Salesforce will integrate Radian6 into their Sales and Service Cloud, giving reps on both ends of the customer lifecycle much-needed insights into buyers and prospects. billion profiles for our clients – profiles that include not only who the prospects are, but also actionable details on all-important interactions with the organization. LinkedIn. by Joe Payne | Tweet this. My iPhone blew up this morning. Surprise? Share email.
Demand Generation Vendors Offer Few Social Media Applications
Customer Experience Matrix
JUNE 2, 2009
This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. What was Linkedin Thinking?
An Interview with Sean Geehan, CEO and Founder Geehan Group
Buzz Marketing for Technology
JULY 7, 2010
They also recognize the more customers buy from you, the less likely they are to leave you…so yes, hugging and TLC is highly recommended. 2. Target Decision makers at prospective target accounts. Share this on Linkedin. Digg this! I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you.
How to sell stuff on your B2B blog without being annoying
grow - Practical Marketing Solutions
MARCH 11, 2010
However, I think there are some appropriate and customer-friendly ways to sell things on a blog. I’m going to focus on the tricky world of B2B … Feature blog-only special offers and discounts — This can also build readership if you can condition customers and prospects to look to the blog site for exclusive deals. Digg this! Share this on Linkedin. Right?
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
Mike Volpe More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects. This move will be based on the need to deliver the right content to the right prospects at the right time in the right format and language. Simon Payn Marketers will get more feisty and opinionated in their content to build trust with their best prospects and clients. I've tried it.and it works! No kidding!
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. NetProspex Product Review: Powerhouse for Lead Lists , October 3, 2010 As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Gladwell.