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9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Value.

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3 Lead Management Questions Sales will Ask Marketing

It's All About Revenue

In either case, we keep marketing so when that prospect is ready to engage again, we’ll know it and be ready to pass them onto sales. I’m in a sales cycle with a prospect that just received an email from corporate marketing. We use prospect and customer data to create highly targeted lead nurturing programs. For example, assume JP Morgan Chase is a prospect engaged in a sales cycle and your CRM system has multiple account records for JP Morgan Chase each with a different disposition (i.e.JP LinkedIn. I know mine has. What did you stop doing? Facebook.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Digg this! Share this on LinkedIn. That won’t look good to prospects… White Paper Details & Insider Secrets. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, So, now what? It’s time for companies to turn to 2.0 buyer.

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Best of 2009: Social Media Marketing, Part 1


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. Digg this! Share this on LinkedIn. by Kuno Creative. 5 stars.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. What was Linkedin Thinking?

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

2. Target Decision makers at prospective target accounts. A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Share this on Linkedin. Digg this! I met Sean at a recent ITSMA Marketing Leadership forum. A: It’s simple. There’s a celebration.

How to sell stuff on your B2B blog without being annoying

grow - Practical Marketing Solutions

I’m going to focus on the tricky world of B2B … Feature blog-only special offers and discounts — This can also build readership if you can condition customers and prospects to look to the blog site for exclusive deals. Digg this! Share this on Linkedin. Right? Earlier this week I wrote about a growing trend toward sponsored posts and outright selling on blogs.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. I’ve scoured the web looking for news and insights that related around sales, CRM and social selling tips to come up with a list of [.]. Linkedin (90). Digg (58). Social media and leadership.

100 Social Media & Content Marketing Predictions for 2010

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Mike Volpe More video, especially in B2B, as marketers realize that live video podcasts and other video formats are not difficult to do and can communicate a compelling message to help you get found by more prospects.  This move will be based on the need to deliver the right content to the right prospects at the right time in the right format and language. Simon Payn Marketers will get more feisty and opinionated in their content to build trust with their best prospects and clients.   Sites such as twitter, facebook, youtube, and linkedin will keep growing.