Zoominfo

NOVEMBER 30, 2023

Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face unacceptable rates of decay — in one industry survey , data professionals estimated their CRM data degrades 34% a year without intervention. Fortunately, this is a solvable problem. The result?

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

LeanData

NOVEMBER 2, 2022

Clue #3 — The number of contact records in your CRM seems inflated. Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Getting Started with Data Cleansing.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

DealSignal

DECEMBER 28, 2021

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Data Types.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Data Types.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

SalesIntel

JUNE 16, 2023

Nevertheless, users should exercise caution and conduct their due diligence to ensure the accuracy and relevancy of the data they rely on for their sales and marketing efforts. Regular data updates and quality assurance practices can help mitigate these concerns and ensure the best possible outcomes when utilizing Cognism’s services.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

MARCH 22, 2023

So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent? Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Strategic-IC

SEPTEMBER 7, 2021

It's all about data hygiene. Consider how you can enhance your first-party data (integrating the right ABI tech with your CRM, where possible). Intent data is a very popular form of Account-based Intelligence. Let’s find out how the right Account-Based Intelligence improves your ABM strategy and execution.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

DealSignal

JUNE 3, 2021

So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent? Here, we walk through six actionable lead generation strategies you can implement today and explain lead generation best practices that will help you fill the gaps in your data. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

JANUARY 25, 2023

This is crucial among ABM best practices but is often overlooked. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. And let’s face it – data hygiene isn’t exactly thrilling work.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52