Remove creative guerilla work
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what is an effective marketer?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#.

Planning 100
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9 Simple Video Ad Hacks to Build Customer Engagement

QuanticMind

Scroll through any social media site, and you’ve likely noticed that video ads these days look a lot less like ads and a lot more like, well, creative posts. After all, social networking platforms like Facebook, Instagram and even LinkedIn are designed with the user experience in mind — and the ads shouldn’t be any different.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Authentically working with influencers who have actually used your product and share their true thoughts and feelings – even if they aren’t always positive. It’s not working anymore because more tech companies are chasing fewer in-market buyers. Without it, customers and partners will lose loyalty to your brand.

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How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. Understanding How Gaia Works. Working Smarter. · February 28, 2008. -->. Social Fluency.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. and potential customers) at work as a means of discovering unmet needs that your organization can fill.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. How do you reduce making workers intellectual activities easier, and more effective.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In describing this work Ive used three of the interviews that were especially illuminating. A third was a tax partner who delegated all knowledge work to subordinates or assistants, even printing out and routing his e-mails.