Metadata

NOVEMBER 7, 2023

This shift to brand awareness is front and center in our latest benchmark report, with top-funnel (TOFU) campaigns on LinkedIn becoming more affordable and, bottom-funnel (BOFU) campaigns trending in the opposite direction. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48 CPO $15,923.93 $5,703.43

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Martech Advisor

JANUARY 6, 2020

All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul. TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+.

Trends 53

Trends Video Marketing CPO Allocation 53

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. They google an actor or athlete that they see, or they’re checking what’s trending on social while keeping one eye on the bigger screen. Call to action and performance tracking. “QR

Advertising Channels 102

Advertising Channels Campaigns CPO CTR 102

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech Advisor

FEBRUARY 14, 2020

For the past few years, the Valentine's Day marketing trend has been to transcend romance, be more inclusive, and explore different relationships and perceptions of love. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153