More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
Metadata
NOVEMBER 7, 2023
This shift to brand awareness is front and center in our latest benchmark report, with top-funnel (TOFU) campaigns on LinkedIn becoming more affordable and, bottom-funnel (BOFU) campaigns trending in the opposite direction. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48 CPO $15,923.93 $5,703.43
Let's personalize your content