Metadata

DECEMBER 5, 2023

The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. And LinkedIn fueled by Salesforce data rakes in almost 9X ROI but is much easier on the wallet. How about a dozen audiences on LinkedIn? The clear winner is Retargeting at 15X which makes sense. Are you a believer yet?

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Tell us on LinkedIn , Facebook , or Twitter. ” Learn More: 5 Key Elements of Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech Advisor

FEBRUARY 14, 2020

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Share with us on Twitter, LinkedIn, o n Facebook ; we’re always listening! Here are our key learnings from this year’s Valentine's Day marketing campaigns: Spread the idea of 'sharing is loving'.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Marketing Graham

JUNE 1, 2022

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. We wanted to use channels that could deliver personalised messages to each of the contacts, so email and LinkedIn seemed the obvious choice. We didn’t. Creating bespoke messages.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Aberdeen

DECEMBER 21, 2022

Follow him: @omerminkara, LinkedIn . Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Last week, I joined Verint’s analyst days event in the Washington D.C Omer Minkara. VP & Principal Analyst. Follow: @omerminkara.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (c)

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 15, 2023

Turns out the response rate is pretty good on LinkedIn when you just want advice. Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. It really helped refine that idea. We would be like, ‘All right, we had these three ideas.

Validation 52

Validation Startups CPO B2B 52

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Jeff Ashcroft – @JeffAshcroft.

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Twitter Enterprise Management Paid Search Agency Work Management 100