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Is paid social advertising still worth it in 2023?

Metadata

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. Sure, but many are thriving.

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

Because Metadata integrates with CRMs like Salesforce and HubSpot , you can move beyond vanity metrics and optimize toward what’s actually driving your bottom line. Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve.

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

We need to update our social media accounts, publish blog posts, and create lead generating content. I'm going to promote HubSpot's mobile app because it was the first thing to pop in my mind when I saw this photo. Here's our version -- and yes, those are our wonderful HubSpot co-founders. HubSpot plants footballs!

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. .&#

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