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Is paid social advertising still worth it in 2023?

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If you’re tracking metrics closer to pipeline and revenue, that’s great. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Facebook: $102.02 and $4,950.64, respectively. Sure, but many are thriving.

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The 2011 #Nifty50 Top Twitter Men Reprise

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This is a Japanese noun, pronounced ah-WAH-reh , which means a sudden, brief awareness of the brevity and fragility of existence, such as a glimpse of a herd of deer running softly through a forest or noticing the sheen of moisture in a woman’s eyes. Mike is the CMO at HubSpot in Boston, a marketing software company.

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