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How to find and win your first 10 B2B customers

Lenny's Newsletter

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. ” — Tomer London , co-founder and CPO of Gusto “We would build anything for anybody. But it worked.”

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Gaurav Kachhawa: Looking forward with AI

Martech

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. But in a world now where you have a lot of open source models, the cost of actually accessing the software is reasonable. I’m not going to go to Google anymore. Interview edited for length and clarity.)

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

When C-level executives are on board with the change, it will be easier to invest in better resources, tools, training programs, and software applications to implement better data privacy practices. Expand the plan to include preventative and actionable measures so that these other risks to data security are covered.

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Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Enhanced Object Detection via Google’s video intelligence tools has substantial new features, including celebrity detection and object tracking (source here).

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. .” Art by Natalie Harney.

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How to validate your B2B startup idea

Lenny's Newsletter

I think it was a hundred grand on software they weren’t using. But by the way, this is what our software does, and we can do this for you ongoing and automatically.’” For most of them, it was either Auth0, Google Firebase, AWS Cognito, or in-house. Art by Natalie Harney. Forty percent (nearly half!)

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Transform Your Value Proposition in the Subscription Economy

Mereo

According to Gartner , “By 2022, more than 80% of software providers will change their primary business model from traditional license and maintenance to subscription models, regardless of whether the software resides on premises or in the cloud.”. It is likely your buyer may favor one over another. Know these preferences and reasons.