Mereo
APRIL 28, 2022
The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Lastly, this alignment should permeate through a unified culture that informs everyone on how to behave. Salespeople are not even using the tools marketing creates for them.
Mereo
MARCH 24, 2022
A glimmer of opportunity comes from that same CSO Insights research: 90% of buyers are willing to engage salespeople earlier in the process if a selling organization can deliver more value by means of: Sharing new insights and information. Supporting a buying decision that is risky for the buyer or organization. Back it up.
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PathFactory
JUNE 24, 2021
An audience that was willing to do the leg work in tracking down the precise information they need to make complex purchasing decisions. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence.
PathFactory
FEBRUARY 19, 2020
At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. But many brands make it unnecessarily difficult to find and consume content, by throwing roadblocks or dead ends throughout the journey.
Webbiquity
JUNE 6, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. On David’s blog you will find more information on Brand Relevance as well as all his other books he has published. Based in Washington, DC, Holger is director of marketing for information security vendor SafeNet. According to Tom Grant , Ph.D,
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