How to Create Content Intelligence That Drives Engagement & ROI
PathFactory
JUNE 24, 2021
B2B marketers have a major content ROI problem. An audience that wouldn’t think twice about handing over their email address in exchange for our latest whitepaper. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. We need more data. A lot more.
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