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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Now also the Chief Marketing and Product Officer at Demandbase. “When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing. Learn More: Intuitive Editorial Tools.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing. Learn More: Intuitive Editorial Tools.

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But at the same time, we also know that we do a lot more than just distribute news, and we’re an important part of the public discourse. That changing perspective continues to evolve.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

Is your team still focused on professional services post-sale or on client success and onboarding to support the whole product? 5) NEW DISTRIBUTED NATURE OF THE SALES FORCE As the non-commissioned officer has been removed, there is less need for small sales offices. How much training have they had to enhance their coaching skills?

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Semantics Matters in Selling

Mereo

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Do I not mean product anyway? Solution” encapsulates products, services, packaged bundles or kits. Is it just a preference? There is no disconnect, no moment of someone raising their hand to say, “That is wrong.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

Buzzword friendly technologies have a rich history of being co-opted by the advertising industry to add a veneer of legitimacy to otherwise commoditized products (AI, Algorithmic, Programmatic, Dynamic Optimization, Cross-Platform, etc.) The (Near) Past. In short, everything will change, slowly and then all at once.