Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Facebook Promoted Posts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Albacross
APRIL 24, 2019
Just think about the last time you logged into Facebook, for example. Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re running any digital campaigns (Facebook ads and Google ads), you’ll have to keep an eye on your relevant costs as well. If you’re paying per mile (one thousand impressions), then that’s CPM.
QuanticMind
OCTOBER 26, 2017
Video Ads: “Cracking the Video Code on Facebook Ads” by Susan Wenograd. More importantly, DDA is available only for Google and doesn’t talk to other important channels such as Facebook. >>Back to top. Your Facebook feed might be full of birthdays, marriage announcements or ads. >>Back to top.
chiefmartech
FEBRUARY 9, 2016
Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI.
Expert insights. Personalized for you.
100 
Let's personalize your content