Adobe Experience Cloud Blog
OCTOBER 4, 2012
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. LinkedIn Advertisements.
Adobe Experience Cloud Blog
FEBRUARY 24, 2014
As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. It contains a Marketo content marketing asset that appeals to CMI’s audience, and it is branded with the Marketo logo, making it clear who the content is from. Therefore, your affiliation gives you credibility. Targeted Sends.
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Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?
NetLine
OCTOBER 12, 2018
In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. If your organization is focusing heavily on ABM and targeting specific individuals, there may be less value in spending on martech that supports or operates on a CPM basis.
Adobe Experience Cloud Blog
APRIL 5, 2010
At Marketo, we have some creative ideas for how to make marketing automation useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . Calculators: On my iPhone I have a regular calculator, a WolframAlpha super calculator, and even an SEM calculator (think CPL, CPM).
Albacross
APRIL 24, 2019
Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). All things being equal, the lower your CPC and CPM, the better. CPC and CPM aside, you should also be tracking your Cost Per Lead. Hoot Suite. Cost Per Lead.
QuanticMind
OCTOBER 26, 2017
6-Second bumper ads – Bumper ads cost 1/4 the price of long-form TrueView ads, are purchased on a CPM basis and, of course, can’t be skipped. Choosing which attribution model will work best for you will often come down to testing. >>Back to top.
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